NATIONAL SPORTS PERFORMANCE ASSOCIATION
Certified Sports Performance Business Specialist
ALL-NEW CERTIFICATION COURSE
Become an NSPA Certified Sports Performance Business Specialist
Build a Profitable, Sustainable, and Scalable Sports Performance Business
(without “winging it,” burning out, or guessing your way forward)
Dear Coach,
If you’re reading this, chances are you’re a damn good coach.
You know how to get athletes faster, stronger, more explosive. You know how to design programs that deliver results.
But here’s the truth most coaches never admit out loud:
👉 Being a great coach isn’t enough to build a great business.
I’ve seen it too many times. Incredible coaches stuck in side-hustle mode. Living month to month. Stressed about bills. Burned out running from session to session.
And the worst part? They’re no closer to the freedom, income, and impact they dreamed about when they first started.
Sound familiar?
If so, let me ask you something…
What if you had a proven system for turning your passion into a profitable sports performance business?
I'm talking about a system that shows you exactly how to:
- Attract a steady stream of new athletes every month (without spending all day on social media)
- Keep those athletes longer and increase their lifetime value
- Deliver an experience so good that athletes and parents rave about you
- Build a business that generates your ideal income per year (and yes, that’s very doable)
That’s exactly what the NSPA Certified Sports Performance Business Specialist certification is built to give you.
Here's Why This Works
I’m not going to insult your intelligence with “motivational fluff.”
This certification is different because it isn’t theory.
It’s the exact playbook used by 6- and 7-figure sports performance business owners.
Step by step, you’ll learn how to:
- Pick the right business model for your market
- Price your programs for profit (without feeling guilty)
- Create offers and systems that do the selling for you
- Build referral, retention, and reactivation machines that keep your pipeline full
- Grow beyond where you are at and scale to where you want to be!
By the time you’re done, you won’t just have a certification. You’ll have a business plan that works in real life.
What You'll Master Inside
Module 1: Foundations of a Standout Sports Performance Business
- The 6 traits of high-performing sports businesses
- Clarifying your vision, purpose & brand identity
- Defining your unique market position
Module 2: Business Models & Revenue Systems
- Choosing the right model: 1-on-1, semi-private, group, or team
- Pricing for profit
- Your $250K–$750K/year blueprint
Module 3: Athlete Acquisition Strategy
- Creating your Perfect Athlete Profile
- The Inside-Out Marketing System
- The 12-Month Offer System for lead flow
- Referral, Retention & Reactivation (R3) Systems
Module 4: Sales & Conversion Systems
- Position yourself as the authority
- Consultation & closing scripts that convert
- Follow-up sequences that increase conversions by 20–50%
Module 5: Facility & Operational Excellence
- Facility design & seasonal planning
- Building a winning staff & culture
- Core KPIs: Revenue, Retention, Lead Flow, LTV
Module 6: Profitable Coaching & Program Delivery
- Assessments that double as marketing
- Programming for results and profit
- Running high-margin clinics & camps
Module 7: Leadership & Scaling
- Building your leadership team
- Adding online & hybrid coaching
- Scaling from $10K → $50K/month
Module 8: Personal & Professional Mastery
- Build a business that serves your life
- Time blocking & productivity mastery
- Long-term financial planning & freedom strategies
Module 9: What's Working Now In Today's Sports Performance Landscape
Bonus Resources (Included Free)
📘 Sports Performance Business Handbook – Your step-by-step manual
📊 Clinic & Camp Profit Templates – Plug-and-play tools for instant ROI
🎯 Lead Gen Toolkit – Proven campaigns to drive athlete signups
Templates for Sales Pages - Sales pages used by successful businesses that you can use and customize
Done for You Emails and Ads - Proven emails and ads build that will increase prospects, engagement, retention, referrals, education, build your list, and ultimately get you more clients
Automated Lead Follow Up System - Never Lose a Lead with this consistent lead flow
Marketing GPT - Special ChatGPT set-up just for your sports performance business
Certification Details
- Format: 100% Online, Self-Paced
- Credential: Official NSPA Certification upon completion
What This Really Means For You
Imagine waking up on Monday knowing exactly how many athletes are walking through your doors this week…(and next month and the month after)
Imagine running clinics and camps that actually make money (instead of barely breaking even)…
Imagine finally being able to take a vacation — and your business keeps running without you
That’s not a fantasy. That’s the reality this certification sets you up for.
Who This Is For
- Strength coaches who want to go from side hustle to full-time business owner
- Gym owners who want more athletes, more profit, and less stress
- Sports performance coaches ready to stop winging it and start winning
If you’ve ever thought: “I know I can coach… I just need someone to show me how to build the business side” — this was built for you.
Your Instructor
Pat Rigsby has more than 20 years of business coaching with some of the biggest names in the sports performance and fitness industry.
He is the founder of two franchises that were recognized in the Entrepreneur Franchise 500 and winner of Franchise Business Review’s #1 midsize franchise in North America.
He grew a franchise to over 275 locations, having a company rank #583 in the INC 5000 of fastest growing businesses. And is a 3X INC 5000 Honoree
Rigsby was a CEO of a youth sports performance certification company that became the biggest in it’s field, with over 5000 certified professionals.
He has built over a dozen businesses as a CEO and Co-Owner, with five becoming million dollar or multi-million dollar ventures. Two of those businesses, Athletic Revolution and Fitness Revolution, have been multiple time winners on the Entrepreneur Franchise 500 with each being the #1 franchise for it’s respective market. Another business, Fitness Consulting Group, was a multiple time honoree on the Inc. 5000, placing as high as #580 on the list of fastest growing businesses in the U.S.
He's also been a Best-Selling Author 6 times over, presented in front of thousands of entrepreneurs and been featured in Entrepreneur, Men’s Health, USA Today and on hundreds of other media outlets.
His coaching & consulting clients have been featured in places like Men’s Health, USA Today, Men’s Fitness, Shape, Women’s Heath, Huffington Post and on ABC, CBS, NBC and pretty much any other media outlet you can think of.
He's spoken at the UN on Entrepreneurship and was an Executive Producer of a documentary that ESPN bought.
In addition to all of this, Pat Rigsby was the youngest NCAA coach to take his baseball team to the College World Series, and he is still coaching youth baseball today.
Pat Rigsby
What You’ll Walk Away With
By the end of this certification, you’ll have:
✅ A clear and profitable business model
✅ Marketing systems that generate athletes year-round
✅ Sales processes that close more athletes without “selling”
✅ A standout experience that keeps athletes coming back
✅ The roadmap to scale past where you are at… and keep growing
You’ll finally stop guessing, stop winging it, and start running a real business that creates income, freedom, and impact.
What’s Next
Enrollment is open now.
If you're interested in growing your sports performance business, now is your chance to scale!
Click the button below, lock in your spot, and start building the business you’ve always wanted.
[ Enroll in the Certified Sports Performance Business Specialist Today ]
To your success,
Patrick Beith
Founder, National Sports Performance Association
Become a Certified Sports Performance Business Specialist!
The investment for the Certified Sports Performance Business Specialist course is:
Course Price: $595 $395
Special Release Price Save $200
FAST ACATION BONUS #1
MARKETING FUNNEL REVIEW ($500 Value)
Pat Rigsby will review your entire marketing plan/funnel with you and show you what needs to be fixed and how to fix it!
You will be able to optimizes the process by which potential customers become actual customers, so you can get more loyal clients! Get a constant flow of automated leads and a system so that you never lose a lead. More prospects coming in and more clients!
Pat will look over your current marketing system so that you can make instant changes to start getting results immediately. This fast action bonus is invaluable and is more than worth the price of the whole certification course!
Everyone who registers for the Certified Sports Performance Business Specialist TODAY, will be eligible to for this fast action bonus! You will get your marketing funnel reviewed with Pat Rigsby! But you have to act today!
FAST ACATION BONUS #2
Sports Performance Business Workshop ($200 Value)
Pat Rigsby 1. Develop and Deliver a Standout Brand Promise in Sports Performance.
- You’ll discover how to develop your own brand promise.
- Know exactly how to stand out from (and above) competitors.
- Create your own magnetic messaging that attracts your ideal clients.
- Deliver on your brand promise and wow your clients.
- Learn how to track, record, and report your brand promise.
2. Employ A True Marketing System for Sports Performance.
- You’ll learn how internal marketing can grow your business from the inside out.
- You will be able to deploy the R3 approach that fills your pipeline with qualified prospects month after month.
- You’ll get a simple and proven Social Media Framework that attracts the right type of leads.
- Learn an External Marketing System that seamlessly creates partnerships with travel & club programs as well as school teams.
- Get a proven Marketing Plan that has been used to grow Graham’s business to almost $1,000,000 annually.
3. Enjoy Systematic Lead Tracking, Follow-up & Conversion.
- Instead of letting leads (and revenue) fall through the cracks, employ a bulletproof Lead Follow Up System that will get 20-50% more prospects through your door.
- Use our simple Conversion System to increase your conversion rate, make sales easy and maximize revenue, month after month.
Everyone who registers for the Certified Sports Performance Business Specialist TODAY, will be eligible to for this fast action bonus! You will get your marketing funnel reviewed with Pat Rigsby! But you have to act today!
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